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121.
Shopping behavior and consumer preference for store price format : why large basket shoppers prefer EDLP / David R. Bell, James M. Lattin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

122.
Similarities in choice behavior across product categories / Andrew Ainslie, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

123.
The Role of sales signs / Eric T. Anderson, Duncan I. Simester

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

124.
Product line design for a distribution channel / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

125.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

126.
Consumption self-control by rationing purchase quantities of virtue and vice / Klaus Wertenbroch

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

127.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

128.
Brand equity and vertical product line extent / Taylor Randall, Karl Ulrich, David Reibstein

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

129.
Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

130.
Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

131.
Asymetric and neighbordhood cross-price effects : some empirical generalizations / Raj Sethuraman, V. Srinivasan, Doyle Kim

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

132.
Competition in durable goods markets : the strategic consequences of leasing and selling / Preyas S. Desai, Devavrat Purohit

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

133.
Manufacturer allowances and retailer pass-through rates in a competitive environment / Sang Yong Kim, Richard Staelin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

134.
The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

135.
Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

136.
Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

137.
The Impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects / Kwangpil Chang, S. Siddarth, Charles B. Weinberg

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

138.
On the effects of downstream entry / Rajeev K. Tyagi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

139.
Pricing patterns of cellular phones and phonecalls : a segment-level analysis / Dipak C. Jain, Eitan Muller, Naufel J. Vilcassim

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

140.
Component sharing in the management of product variety : a study of automotive braking systems / Marshall Fisher, Kamalini Ramdas, Karl Ulrich

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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