Misleading heuristics and moderated multiple regression models / Julie R. Irwin and Gary H. McClelland
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS DE VARIANZA | INVESTIGACION DE MERCADO | OFERTAS | PRECIOS | REGRESION LINEAL | SEGMENTACION DE MERCADOS | VARIABLES ESTADISTICASOther classification: REV In: Journal of Marketing Research Vol. 38 No. 1 (2001) ; p. 100-109No physical items for this record
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