Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"POSICIONAMIENTO"'

	1.	Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá by Lambin, Jean-Jacques. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2). Place hold Add to cart (remove)
	2.	Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	3.	New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	4.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	6.	Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1). Place hold Add to cart (remove)
	7.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3). Place hold Add to cart (remove)
	8.	Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	9.	Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	10.	How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	13.	Grupos cognitivos estratégicos y competitivos, en fondos de pensiones y cesantía de Colombia al 2005 / Jorge Enrique Garcés Cano Source: Suma PsicológicaMaterial type: Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available : Add to cart (remove)
	14.	Cómo obtener clientes más rentables : y deshacerse al mismo tiempo de los que no lo son / Nico Schinagl Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)
	15.	Restaurante Nazkaro / Diana Carolina Chaves Rodríguez ; director Sergio Pulgarín by Chaves Rodríguez, Diana Carolina \| Pulgarín, Sergio [director]. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / C319r (2). Place hold Add to cart (remove)
	16.	Postres Sweet-tres / Cindy Lorena Cerón Espitia, Alejandro García Ortega, Karen Uehara Chaparro by Cerón Espitia, Cindy Lorena \| García Ortega, Alejandro \| Uehara Chaparro, Karen. Language: Spanish Publisher: Bogotá : s.n., 2013Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2013 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / C276 (2). Place hold Add to cart (remove)
	17.	Plan de negocios : fit training cards / Andres Suarez Rodríguez, Leonardo Montoya García ; coordinador David Mejía by Suarez Rodríguez, Andrés Camilo \| Mejía, David [coordinador] \| Montoya García, Leonardo. Language: Spanish Publisher: Bogotá : s.n., 2013Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2013 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / S817 (2). Place hold Add to cart (remove)
	18.	Plan de negocios : Xtrem / Diana Paola Casa Salinas, Drayan Camilo Serna Moreno ; coordinador David Mejía by Casas Salinas, Diana Paola \| Mejía, David, coordinador \| Serna Moreno, Drayan Camilo. Language: Spanish Publisher: Bogotá : s.n., 2013Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2013 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / C181 (2). Place hold Add to cart (remove)
	19.	Plan de negocios : campamentos de alta montaña termo acústico / Adriana Carolina Gómez Carreño y Juliana Andrea Sanchez Duque ; asesor Miguel Ángel Castellanos by Gómez Carreño, Adriana Carolina \| Castellanos, Miguel Ángel, asesor \| Sanchez Duque, Juliana Andrea. Language: Spanish Publisher: Bogotá : s.n., 2014Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2014 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / G652a (2). Place hold Add to cart (remove)
	20.	Diseño de un plan estratégico de mercadeo al área de aberturas de easy cencosud / Gilberto Arturo Parra ; director Clelia Pérez by Parra, Gilberto Arturo \| Pérez, Clelia [director]. Language: Spanish Publisher: Bogotá : s.n., 2015Dissertation note: Tesis (Mercadeo) Fundación Universitaria Konrad Lorenz. Escuela de Negocios, 2015 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.835 / P177 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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