Biblioteca Juan Alberto Aragón Bateman

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1.
A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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3.
Governance value analysis and marketing strategy / Mrinal Ghosh and George John

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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5.
Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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6.
How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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7.
Search and alignment in judgment revision : implications for brand positioning / Michel Tuan Pham and A. V. Muthukrishnan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
Prueba experimental del efecto de preferencia de marcas pioneras / Andrés M. Pérez-Acosta

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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10.
Imagen y posicionamiento de establecimientos minoristas / Jesús Varela Mallou...(et al.)

Source: PsicothemaMaterial type: Article Article; Format: print Language: Spanish Publisher: Oviedo Availability: No items available :

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