Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"POSICIONAMIENTO" and su-to:EVALUACION DEL PRODUCTO'

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	1.	New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	2.	The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Search and alignment in judgment revision : implications for brand positioning / Michel Tuan Pham and A. V. Muthukrishnan Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)