Designing conjoint choice experiments using managers' prior beliefs / Zsolt Sándor and Michel Wedel
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS CONGLOMERADO | CREENCIA | DISEÑO | ELECCION | INVESTIGACION DEL CONSUMIDOR | METODOS DE INVESTIGACION | MODELO BAYESIANO | PERCEPCION DEL PRODUCTOOther classification: REV In: Journal of Marketing Research Vol. 38 No. 4 (2001) ; p. 430-444No physical items for this record
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