Your search returned 160 results.

1.
Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá

by Lambin, Jean-Jacques.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2).

2.
Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

3.
Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

4.
Competition in durable goods markets : the strategic consequences of leasing and selling / Preyas S. Desai, Devavrat Purohit

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

5.
Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

6.
On the effects of downstream entry / Rajeev K. Tyagi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

7.
Investigating dynamic multifirm market interactions in price and advertising / Naufel J. Vilcassim, Vrinda Kadiyali, Pradeep K. Chintagunta

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

8.
Venture capitalists' assessment of new venture survival / Dean A. Shepherd

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

9.
Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

10.
The Internalization of exports : firm-and location-specific factors in middle-income country / José Manuel Campa, Mauro F. Guillén

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

11.
Charting new directions for marketing / George S. Day and David B. Montgomery

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
Market functions and market evolution / Robert D. Buzzell

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
Marketing in the network economy / Ravi S. Achrol and Philip Kotler

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
Vertical territorial restrictions and public policy : theories and industry evidence / Shantanu Dutta, Jan B. Heide and Mark Bergen

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
Strategic marketing planning for radically new products / Lee G. Cooper

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Market exit and barriers to exit : theory and practice / Fahri Karakaya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
Beyond networks and hierarchies : latent organizations in the U.K. television industry / Ken Starkey, Christhopher Barnatt, Sue Tempest

Source: Organization ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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