Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Validity and generalizability of a role-play test to select telemarketing representatives / Paul Squires...(et al.) Source: Journal of Occupational PsychologyMaterial type: Article; Format: print Language: English Publisher: Leicester Availability: No items available : Add to cart (remove)
	2.	Advertisement pacing and the learning of marketing information by the elderly / Elizabeth E. Ensley, William M. Pride Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Using rank values as an interval scale / Grahame R. Dowling, David F. Midgley Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	The Impact of moods generated by television programs on responses to advertising / Mahima Mathur, Amitava Chattopadhyay Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	Fanatic consumer behavior : athletics as a consumption experience / Ronald Paul Hill, Harold Robinson Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	The Golden section / Ayn E. Crowley Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Tv advertising of OTC medicines and its effects on child viewers / Eliot J. Butter...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Country-of-origing effects on product quality judgment : an information integration perspective / Manoj Hastak, Sung-Tai Hong Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	You look mahvelous : the pursuit of beauty and the marketing concept / Peter H. Bloch and Marsha L. Richins Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	Consumer demographics and reaction to product tampering / Gary B. Jackson, Ralph W. Jackson and Clyde E. Newmiller Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	Market dynamics analysis and multiple segmentation / Robert S. Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	12.	Consumer decision making : a model of the effects of involvement, source credibility and location on the size of the price difference required to induce consumers to change suppliers / Jerry B. Gotlieb, John L. Schlacter and Robert D. St. Louis Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	Apparel catalog patronage : demographic, lifestyle and motivational factors / Cynthia R. Jasper, Pi-Nan Rosa Lan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	The Relationship between retailer image and brand image / Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	16.	Psychology, marketing and computers / Nicolaos E. Synodinos Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Computerized sociometric marketing : advances and prospects / William Sims Bainbridge Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	18.	Brand frequency and product involvement : the applicaton of a PC-based perceptual learning routine to psychology and marketing / William Marks, Paula M. Tidwell, Christi L. Spence Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	19.	Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	20.	Informational power : a means for increased control in channels of distribution / Nermin Eyuboglu, Osman A. Atac Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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