Biblioteca Juan Alberto Aragón Bateman

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141.
Estrategias de publicidad, promoción y nuevos enfoques en la Investigación de mercados / Cyril Freeman...(et al.)

by Freeman, Cyril.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.10 (1).

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142.
Innovación y nuevas tendencias en la mercadotecnia / Daniel Yankelovich...(et al.)

by Yankelovich, Daniel.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.12 (1).

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143.
Organización para pequeñas y grandes empresas / por Erich J. Wisbert

by Wisbert, Erich J.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Francisco Casanovas, c1969, 1973Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / E614 / v.8 (1).

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144.
Dirección y administración industrial / por F. L. Meyenberg

by Meyenberg, F. L.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Francisco Casanovas, c1969, 1973Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / E614 / v.10 (1).

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145.
Confesiones de un publicitario / David Ogilvy

by Ogilvy, David.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / B415 / v.2 (1).

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146.
Introducción a la economía empresarial / Christopher I. Savage, John R. Small

by Savage, Christopher I | Small, John R.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / B415 / v.5 (1).

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147.
La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan

by Kotler, Philip | Fahey, Liam | Jatusripitak, S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1).

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148.
Gerencia para el futuro : el decenio de los 90 y más allá / Peter Drucker ; traducción Jorge Cárdenas Nannetti

by Drucker, Peter F.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / D781g (1).

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149.
El Plan de mercadeo : como prepararlo y ponerlo en marcha / William M. Luther ; traducción Gisella Wolhfers de Rosas

by Luther, William M.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1985, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / L883 (1).

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150.
Qué es el control total de calidad? : la modalidad japonesa / Kaoru Ishikawa ; traducción del japonés al inglés por David J. Lu ; traducción Margarita Cárdenas ; revisión técnica Hugo Salazar Marciales

by Ishikawa, Kaoru.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1988, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.568 / I834 (1).

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151.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

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152.
Marketing justo a tiempo : guía para el profesional de marketing industrial / Charles O'Neal, Kate Bertrand ; traducción José María Castaño

by O'Neal, Charles | Bertrand, Kate.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / O621 (1).

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153.
The Effects of experience and education on the organization of marketing knowledge / W. Steven Perkins

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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154.
Program content and advertising effectiveness : a test of the congruity hypothesis for cognitive and affective sources of involvement / Kevin G. Celuch and Mark Slama

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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155.
Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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156.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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157.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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158.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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159.
Price perceptions and consumer shopping behavior : a field study / Donald R. Lichtenstein, Nancy M. Ridgway and Richard G. Netemeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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160.
Meta-analysis with heteroscedastic effects / Murali Chandrashekaran and Beth A. Walker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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