Biblioteca Juan Alberto Aragón Bateman

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121.
Appraisal processes in the enactment of intentions to use coupons / Richard P. Bagozzi, Hans Baumgartner, Youjae Yi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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122.
Hispanic coupon usage : the impact of strong and weak ethnic identification / Naveen Donthu, Joseph Cherian

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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123.
Music, music videos and wear out / Marvin E. Goldberg...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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124.
The Influence of tempo, loudness and gender of listener on responses to music / James J. Kellaris and Ronald C. Rice

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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125.
Dynamics of channel negotiations : contention and reciprocity / Nermin Eyuboglu, Andreas Buja

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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126.
Black and white response to culturally targeted television commercials : a values-based approach / Robert E. Pitts...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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127.
Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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128.
Opinion leaders, adopters and communicative adopters : a role analysis / Meera P. Venkatraman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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129.
Product class involvement and purchase intent / Don R. Rahtz, David L. Moore

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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130.
The Social construction of needs / Francis Buttle

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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131.
Microeconomía con aplicaciones a la empresa / Roger D. Blair, Lawrence W. Kenny ; traducción Luis Toharia Cortés ; revisión técnica Gabriel Cortés Marques

by Blair, Roger D | Kenny, Lawrence W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México, Bogotá : McGraw-Hill, 1988, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / B514 (1).

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132.
El Marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A531 (2).

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133.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg

by Cobra, Marcos Henrique Nogueira | Zwarg, Flávio Arnaldo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2).

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134.
Análisis de políticas de empresa / Robert G. Murdick...(et al.)

by Murdick, Robert G.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa ; Grupo Noriega Editores, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / A615 (1).

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135.
Clásicos Harvard de la administración : un programa de lecturas para el progreso y desarrollo del individuo y de las organizaciones

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / C518 (9).

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136.
Cómo desarrollar estrategias eficaces de mercadotecnia / Benson P. Shapiro...(et al.)

by Shapiro, Benson P.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.1 (1).

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137.
Estrategias para el mercadeo de productos industriales y servicios / B. Charles Ames...(et al.)

by Ames, B. Charles.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.5 (1).

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138.
Cómo administrar la creatividad en las organizaciones / Peter F. Drucker...(et al.)

by Drucker, Peter F.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.6 (1).

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139.
Elementos clave en la administración de la mercadotecnia / Edward C. Bursk...(et al.)

by Bursk, Edward C.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.7 (1).

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140.
El Valor de las estructuras y el elemento humano en las estrategias de mercadotecnia / Raymond O. Loen...(et al.)

by Loen, Raymond O.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.9 (1).

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