Your search returned 7 results.

1.
Service attributes : expectations and judgments / Eileen Bridges

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
On the neglect of volition in consumer research : a critique and proposal / Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
Discursive psychology : an alternative conceptual foundation to means-end chain theory / Richard P. Bagozzi, Pratibha A. Dabholkar

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Close encounters of two kinds : false alarms and dashed hopes / Haipeng Allan Chen, Akshay Rao

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

7.
Search and alignment in judgment revision : implications for brand positioning / Michel Tuan Pham and A. V. Muthukrishnan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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