Deception in marketing research : ethical, methodological and disciplinary implications / Allan J. Kimmel, N. Craig Smith
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CREENCIA | DECEPCION | ETICA | INVESTIGACION DEL CONSUMIDOR | JUICIO MORAL | MERCADEO | MORALIDADOther classification: REV In: Psychology and Marketing Vol. 18 No. 7 (2001) ; p. 663-689No physical items for this record
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