The Role of taxonomic and goal-derived product categorization in, within and across category judgments / E. Marla Felcher, Prashant Malaviya, Ann L. McGill
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CLASIFICACION (PROCESO COGNITIVO) | CONDUCTA DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | JUICIO | PROCESAMIENTO DE INFORMACION | REPRESENTACION SEMANTICAOther classification: REV In: Psychology and Marketing Vol. 18 No. 8 (2001) ; p. 865-887No physical items for this record
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