Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INVESTIGACION DE MERCADO"'

	1.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	2.	Carryover and backfire effects in marketing research / Barbara A. Bickart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto by Kotler, Philip \| Roberto, Eduardo L. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685s (1). Place hold Add to cart (remove)
	5.	Cómo gerenciar la comunicación corporativa : pautas para la acción / Marie Jennings, David Churchill ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez by Jennings, Marie \| Churchill, David. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.45 / J266 (2). Place hold Add to cart (remove)
	6.	Cómo brindar un servicio integral al cliente : lo mejor de las estrategias Kaizen : creación de un poderoso y funcional programa de servicio al cliente / Patricia Wellington ; tradución Angela García Rocha ; revisión técnica Roberto Hinestroza by Wellington, Patricia. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / W255 (2). Place hold Add to cart (remove)
	7.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	8.	Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Strategic orientation and firm performance in an artistic environment / Glenn B. Voss and Zannie Giraud Voss Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	12.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 10. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1). Place hold Add to cart (remove)
	13.	Gerencia de clientes : estrategias de marketing para lograr la fidelidad de los clientes / Emigdio A. Martínez L. by Martínez L., Emigdio A. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Emigdio Martínez Consultores, c2005?Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / M178 (2). Place hold Add to cart (remove)
	14.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	15.	Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack by Clow, Kenneth E \| Baack, Donald. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Sage, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C569 (2). Place hold Add to cart (remove)
	16.	Procesos socio cognitivos involucrados en la reclamación y no reclamación del plan de salud P.O.S. (régimen contributivo) en Bogotá / Myriam Stella Abril Lancheros ; directora Andrea Velandia Morales by Abril Lancheros, Myriam Stella \| Velandia Morales, Andrea [directora]. Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 350.1622 / A174 (2). (1 votes) Place hold Add to cart (remove)
	17.	Desarrollo de un modelo de medición de la orientación al mercado con real foco en el consumidor y pilotaje en el sector asegurador colombiano / Jorge Enrique Garcés Cano ; directora Marithza Sandoval Escobar by Garcés Cano, Jorge Enrique \| Sandoval Escobar, Marithza [directora]. Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G171 (2). Place hold Add to cart (remove)
	18.	Desarrollo plan de negocios Alkada Ltda. : producción y comercialización de artesanías indígenas en Colombia / Iván Camilo Rátiva Rodríguez, John Alexander Torres Pulido, Iván Darío Latorre Hernández by Rátiva Rodríguez, Iván Camilo \| Latorre Hernández, Iván Darío \| Torres Pulido, John Alexander. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / R184 (2). Place hold Add to cart (remove)
	19.	Gamavital Ltda. : comercialización de achicoria como sustituto del café / Luis Jorge Gama Maldonado ; director Sergio Pulgarín ; asesor Alexander Neita by Gama Maldonado, Luis Jorge \| Neita, Alexander [asesor] \| Pulgarín, Sergio [director]. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / G151g (2). Place hold Add to cart (remove)
	20.	Sweet Styles - Canadá : exportación de ropa interior femenina al mercado canadiense / Nicolás Felipe Molano Segura ; directores Sergio Pulgarín y Alexander Neita by Molano Segura, Nicolas Felipe \| Neita, Alexander [director] \| Pulgarín, Sergio [director]. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / M651 (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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