Your search returned 58 results.

1.
The Future of research in marketing : marketing science / Frank M. Bass

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

2.
Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

3.
Carryover and backfire effects in marketing research / Barbara A. Bickart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
Factors affecting trust in market research relationships / Christine Moorman, Rohit Deshpandé and Gerald Zaltman

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
The Exercise of interfirm power and its repercussions in U.S.-japanese channel relationships / Jean L. Johnson...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Boundary role ambiguity : facets, determinants and impacts / Jagdip Singh

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
Objectivity in marketing theory and research / Shelby D. Hunt

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Theoretical modeling in marketing / K. Sridhar Moorthy

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
An Analysis of the market share-profitability relationship / David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

10.
Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

11.
Aproximación metodológica a la investigación del comportamiento del consumidor / Jim Walters C.

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

12.
Attitude and risk : exploring the relationship / Robert N. Stone, J. Barry Mason

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
Factores asociados con la decisión de compra de pólizas de seguros para automóviles / Raúl Avendaño, Freddy Ramos, Clemencia Iza, Marithza Sandoval, Jim Walters

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

14.
COSTA : contribution optimizing sales territory alignment / Bernard Skiera, Sönke Albers

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

15.
New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

16.
Centralization of stocks : retailers vs. manufacturer / Ravi Anupindi, Yehuda Bassok

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

17.
Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

18.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

19.
Risk behavior in response to quotas and contests / Anil Gaba, Ajay Kalra

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

20.
Dynamic R&D investment policies / Paul D. Childs, Alexander J. Triantis

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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