Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INVESTIGACION DE MERCADO"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	141.	Factor analysis and missing data / Wagner A. Kamakura and Michel Wedel Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	142.	Artificial neural network decision support systems for new product development project selection / R. Jeffrey Thieme, Michael Song and Roger J. Calantone Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	143.	Logística y distribución física : evolución, situación actual, análisis comparativo y tendencias / Gil Gutiérrez Casas, Bernardo Prida Romero by Gutiérrez Casas, Gil \| Prida Romero, Bernardo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G884 (1). Place hold Add to cart (remove)
	144.	Mercadeo educativo : cómo promover la oferta de instituciones y programas? / Edgar Enrique Zapata Guerrero Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	145.	Illusions of marketing planners / John A. Weber Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	146.	Cross-unit competition for a market charter : the enduring influence of structure / Mark B. Houston...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	147.	The Effect of reward structures on the performance of cross-functional product development teams / Shikhar Sarin and Vijay Mahajan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	148.	Response styles in marketing research : a cross-national investigation / Hans Baumgartner and Jan-Benedict E. M. Steenkamp Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	149.	The Joint spatial representation of multiple variable batteries collected in marketing research / Wayne S. DeSarbo and Jianan Wu Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	150.	Subscale distance and item clustering effects in self-administered surveys : a new metric / Eric T. Bradlow and Gavan J. Fitzsimons Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	151.	Index construction with formative indicators : an alternative to scale development / Adamantios Diamantopoulos and Heidi M. Winklhofer Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	152.	Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by Mendoza Torres, Martha Ruth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1). Place hold Add to cart (remove)
	153.	Misleading heuristics and moderated multiple regression models / Julie R. Irwin and Gary H. McClelland Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	154.	Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolás Jany Castro ; revisión técnica Roberto Rosero Hinestroza by Jany Castro, José Nicolás. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / J169i (4). Place hold Add to cart (remove)
	155.	Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1). Place hold Add to cart (remove)
	156.	Investigación de mercados : concepto y práctica / Arturo Orozco J. by Orozco J., Arturo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / O769 (1). Place hold Add to cart (remove)
	157.	Mercadotecnia para empresas medianas y pequeñas / Ralph L. Dorff ; traducción Guadalupe Becerra Perusquía ; revisión técnica Fernando Javier Cervantes Aldana by Dorff, Ralph L. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / D673 (1). Place hold Add to cart (remove)
	158.	El Emprendedor de éxito : guía de planes de negocios / Rafael Eduardo Alcaraz Rodríguez by Alcaraz Rodríguez, Rafael Eduardo. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / A511 (2). Place hold Add to cart (remove)
	159.	Marketing Science, models, monopoly models and why we need them / Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	160.	Profile construction in experimental choice design for mixed logit models / Zsolt Sándor, Michel Wedel Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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