Your search returned 102 results.

41.
Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

42.
Cross-functional product development teams, creativity and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith and C. Whan Park

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

43.
Why some new products are more successful than others / David H. Henard and David M. Szymanski

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

44.
Do established antecedents of purchase decision-making power apply to contemporary couples? / Cynthia Webster, Michelle C. Reiss

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

45.
Time, consumption and the older consumer : an interpretive study of the cognitively young / Isabelle Szmigin and Marylyn Carrigan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

46.
The Spatial representation of market information / Wayne S. DeSarbo...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

47.
Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

48.
The Influence of social alliances with sports teams on intentions to purchase corporate sponsors' products / Robert Madrigal

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

49.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

50.
The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

51.
The Integrated networks model : explaning resource allocations in network markets / Judy K. Frels, Tasadduq Shervani and Rajendra K. Srivastava

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

52.
Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

53.
Riding the saddle : how cross-market communications can create a major slump in sales / Jacob Goldenberg, Barak Libai and Eitan Muller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

54.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

55.
Comportamiento del consumidor / Roger D. Blackwell, Paul W. Miniard, James F. Engel

by Blackwell, Roger D | Engel, James F | Miniard, Paul W.

Edition: 9. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / B511 (2).

56.
Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen

by Iniesta, Fernando | Agustín, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1).

57.
Hábitos de compra familiar : consumo alimentario y clases sociales / Víctor Pérez-Díaz, Juan Jesús Fernández

by Pérez-Díaz, Víctor | Fernández, Juan Jesús.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P272 (1).

58.
Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt

by Schmitt, Bernd H.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / S135 (1).

59.
Consumo y deuda en adultos jóvenes : evaluación desde un modelo integrador de la conducta económica / Virgilio Ortega y Juan Carlos Rodríguez-Vargas

Source: Revista Latinoamericana de PsicologíaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

60.
Con premio incluido : la próxima gran idea de marketing / Seth Godin

by Godin, Seth.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / G624 (1).

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