Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INNOVACIONES EN EL CONSUMO" and su-to:POSICIONAMIENTO'

Your search returned 5 results.

	1.	Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	2.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	5.	New product diffusion acceleration : measurement and analysis / Christophe Van den Bulte Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)