Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"INNOVACIONES EN EL CONSUMO" and su-to:MERCADEO'

Your search returned 21 results.

	1.	Opinion leaders, adopters and communicative adopters : a role analysis / Meera P. Venkatraman Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Corporate culture, customer orientation and innovativeness in japanese firms : a quadrad analysis / Rohit Deshpandé, John U. Farley and Frederick E. Webster Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Competitividad y estrategias competitivas : el reto para Colombia / José María Mendoza Guerra Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	4.	Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	5.	Modeling the evolution of markets with indirect network externalities : an application to digital television / Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	6.	Marketing in the network economy / Ravi S. Achrol and Philip Kotler Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	7.	Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Balancing act : learning from organizing practices in cultural industries / Joseph Lampel, Theresa Lant, Jamal Shamsie Source: Organization ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	Entry barriers : a dull-, one-, or two-edged sword for incumbents? unraveling the paradox from a contingency perspective / Jin K. Han, Namwoon Kim and Hong-Bumm Kim Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Cultural variations in country of origin effects / Zeynep Gürhan-Canli and Durairaj Maheswaran Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Market entry strategy under firm heterogeneity and asymmetric payoffs / Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	15.	Building organizational capabilities for managing economic crisis : the role of market orientation and strategic flexibility / Rajdeep Grewal and Patriya Tansuhaj Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	16.	Why some new products are more successful than others / David H. Henard and David M. Szymanski Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Marketing-mix variables and the diffusion of successive generations of a technological innovation / Peter J. Danaher, Bruce G. S. Hardie and William P. Putsis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	The Influence of social alliances with sports teams on intentions to purchase corporate sponsors' products / Robert Madrigal Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	19.	The Integrated networks model : explaning resource allocations in network markets / Judy K. Frels, Tasadduq Shervani and Rajendra K. Srivastava Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Trading off between value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

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Biblioteca Juan Alberto Aragón Bateman

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Your search returned 21 results.