Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"HUMOR"'

Your search returned 3 results.

	1.	The Joint impact of humor and argument strength in a print advertising context : a case for weaker arguments / Thomas W. Cline, James J. Kellaris Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	The Effects of incongruity, surprise and positive moderators on perceived humor in television advertising / Dana L. Alden, Ashesh Mukherjee and Wayne D. Hoyer Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	3.	Relaciones y factores asociados a la decisión de compra de muebles para el hogar desde la teoría de las emociones / Sandra Milena Valbuena Hernández ; director Pablo Vallejo Medina. by Valbuena Hernández, Sandra Milena \| Vallejo Medina, Pablo, Director. Language: Spanish Publisher: Bogotá : s.n., 2014Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2014 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / V155 (1). Place hold Add to cart (remove)