Your search returned 113 results.

41.
La Dirección a su alcance / Augusto Garzón R.

by Garzón R., Augusto.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Norma, c1979Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / G179 (1).

42.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1).

43.
Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon

by Larréché, Jean-Claude | Gatignon, Hubert.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1).

44.
Investigación de mercados contemporánea / Carl McDaniel, Roger Gates

by McDaniel, Carl | Gates, Roger.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / M121 (1).

45.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

46.
Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

47.
La Gerenecia de empresas / Peter F. Drucker ; traducción de Luis Prats

by Drucker, Peter F.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Editorial Hermes, c1979Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / D781ge (1).

48.
Consumer resistance in a world of advertising clutter : the case of Adbusters / Joseph D. Rumbo

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

49.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

50.
Liderazgo : teoría, aplicación, desarrollo de habilidades / Robert N. Lussier, Christopher F. Achua

by Lussier, Robert N | Achua, Christopher F.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson Learning, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / L888 (3).

51.
Administración : teoría y aplicaciones / Leslie W. Rue, Lloyd L. Byars

by Rue, Leslie W | Byars, Lloyd L.

Edition: Edición revisada y actualizadaMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / R82 (1).

52.
Creatividad para resolver problemas : principios y técnicas / Juan Antonio Fernández Ortega, Mauro Rodríguez Estrada

by Fernández Ortega, Juan Antonio | Rodríguez Estrada, Mauro.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega ; Pax, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 153.35 / F276 (1).

53.
Liderazgo / Harvard Business Review

by Harvard Business Review.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / H179 (1).

54.
Outsourcing / Brian Rothery, Ian Robertson

by Rothery, Brian | Robertson, Ian.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa ; Noriega Editores, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.406 / R683 (1).

55.
Administración : una perspectiva global / Harold Koontz, Heinz Weihrich ; traducción Enrique Mercado González

by Koontz, Harold | Weihrich, Heinz.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / K666a (1).

56.
Contabilidad administrativa / James Jiambalvo

by Jiambalvo, James.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa ; Grupo Noriega Editores, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 657.4 / J415 (2).

57.
Management : leading people and organizations in the 21st. century / Gary Dessler

by Dessler, Gary.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / D288 (2).

58.
Win-Win management : tú ganas, yo gano, la empresa gana / George Fuller

by Fuller, George.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.403 / F855 (1).

59.
Sun Tzu : el arte de la guerra para directivos / Gerald A. Michaelson

by Michaelson, Gerald A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / M413 (1).

60.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

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