Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTUDIOS DE CASOS" and su-to:PUBLICIDAD'

	1.	Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute by Kotler, Philip \| Armstrong, Gary. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4). Place hold Add to cart (remove)
	2.	Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes ; revisión técnica Yazmín López Taymani, Jean Domette Nicolesco by Peter, J. Paul \| Olson, Jerry C. Edition: 7. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / P282 (3). Checked out (1). Place hold Add to cart (remove)
	3.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	4.	Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.) by Kotler, Philip \| Armstrong, Gary. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2). Place hold Add to cart (remove)
	5.	Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez by Best, Roger J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1). Place hold Add to cart (remove)
	6.	El Marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake by Alfaro Drake, Tomás. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A531 (2). Place hold Add to cart (remove)
	7.	Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg by Cobra, Marcos Henrique Nogueira \| Zwarg, Flávio Arnaldo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2). Place hold Add to cart (remove)
	8.	Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica by Kotler, Philip. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1). Place hold Add to cart (remove)
	9.	Direct marketing / Herbert Katzenstein, William S. Sachs by Katzenstein, Herbert \| Sachs, William S. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / K189 (1). Place hold Add to cart (remove)
	10.	Cases in marketing : orientation, analysis and problems / Thomas V. Greer by Greer, Thomas V. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Macmillan, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G722 (1). Place hold Add to cart (remove)
	11.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / J662 (1). Place hold Add to cart (remove)
	12.	Cómo iniciar y administrar un negocio minorista / Michael M. Coltman ; traducción Carlos Restrepo by Coltman, Michael M. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / C658 (1). Place hold Add to cart (remove)
	13.	Inmunidad al mercadeo / George Lazarus con Bruce Wexler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez by Lazarus, George \| Wexler, Bruce. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L191 (1). Place hold Add to cart (remove)
	14.	Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez by Ennew, Christine \| Watkins, Trevor \| Wright, Mike. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.838 / E662 (1). Place hold Add to cart (remove)
	15.	Ganadores del maximarketing : el nuevo poder preocuparse y atreverse / Stan Rapp, Thomas L. Collins ; traducción Roberto A. Haas by Rapp, Stan \| Collins, Tom. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177 (1). Place hold Add to cart (remove)
	16.	Mitos del marketing que están matando a los negocios : no siga creyendo en ellos / Kevin J. Clancy, Robert S. Shulman ; traducción Roberto A. Haas by Clancy, Kevin J \| Shulman, Robert S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C516 (1). Place hold Add to cart (remove)
	17.	Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo by Cobra, Marcos. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 / 2000 (2). Place hold Add to cart (remove)
	18.	Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López by Peter, J. Paul \| Donnelly, James H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1). Place hold Add to cart (remove)
	19.	El Gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción Roberto A. Haas by Rapp, Stan \| Collins, Tom. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177g (1). Place hold Add to cart (remove)
	20.	Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá by Lambin, Jean-Jacques. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Locations

Series

Places

Topics

Your search returned 72 results.