Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTUDIOS DE CASOS" and su-to:PUBLICIDAD'

	21.	Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo by Cobra, Marcos. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 / 2000 (2). Place hold Add to cart (remove)
	22.	Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1). Place hold Add to cart (remove)
	23.	Administración del marketing : conocimiento y habilidades : texto, análisis, casos, planes / J. Paul Peter, James H. Donnelly ; traducción Andrés E. Chehade Durán ; revisión técnica Edgar Sánchez López by Peter, J. Paul \| Donnelly, James H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Irwin, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P282 (1). Place hold Add to cart (remove)
	24.	El Gran giro de la mercadotecnia : la era del individuo y cómo beneficiarse con ella / Stan Rapp, Tom Collins ; traducción Roberto A. Haas by Rapp, Stan \| Collins, Tom. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177g (1). Place hold Add to cart (remove)
	25.	Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá by Lambin, Jean-Jacques. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2). Place hold Add to cart (remove)
	26.	Marketing : concepts and strategies / Sally Dibb...(et al.) by Dibb, Sally. Edition: 3. european ed.Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1). Place hold Add to cart (remove)
	27.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini by Kotler, Philip \| Armstrong, Gary. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1). Place hold Add to cart (remove)
	28.	La Esencia de la mercadotecnia internacional / Stanley J. Paliwoda ; traducción Jorge Rodríguez Rodríguez by Paliwoda, Stanley J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P154 (1). Place hold Add to cart (remove)
	29.	Compete : simulación dinámica de marketing / A. J. Faria, R. O. Nulsen, D. S. Roussos by Faria, A.J \| Nulsen, R. O \| Roussos, D. S. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Burr Ridge : Irwin, c1994, 1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / F174 (2). Place hold Add to cart (remove)
	30.	Lecturas críticas de administración / Eduardo Sáenz Rovner, compilador by Sáenz Rovner, Eduardo, comp. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Universidad Nacional de Colombia, Siglo del Hombre Editores, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658. / L218 (1). Place hold Add to cart (remove)
	31.	La Investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle by Dillon, William R \| Firtle, Neil H \| Madden, Thomas J. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / D455 (1). Place hold Add to cart (remove)
	32.	Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania De Parres Cárdenas, Miguel Angel Sánchez Carrión ; revisión técnica Marcela Benassini Félix by Keegan, Warren J \| Green, Mark C. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K223 (1). Place hold Add to cart (remove)
	33.	Mercadotecnia de servicios / Christopher H. Lovelock ; traducción Guadalupe Meza Staines ; revisión técnica Isaac Dorfsman F. by Lovelock, Christopher H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / L692 (1). Place hold Add to cart (remove)
	34.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	35.	Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolás Jany Castro by Kinnear, Thomas C \| Taylor, James R. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / K466i / 1998 (5). Place hold Add to cart (remove)
	36.	Las 22 Leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries y Jack Trout by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R428 (1). Place hold Add to cart (remove)
	37.	Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Emma Navarro Vega by Fischer de la Vega, Laura \| Navarro Vega, Alma Emma. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F481 / 1996 (1). Place hold Add to cart (remove)
	38.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	39.	Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	40.	Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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