Integrating multiple qualitative research methods : or avoiding the precariousness of a one-legged stool / Amy L. Hall, Ray C. Rist
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ENTREVISTAS | ESTUDIOS DE CASOS | GRUPOS FOCALES | INVESTIGACION CUALITATIVA | INVESTIGACION DE MERCADO | OBSERVACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 16 No. 4 (1999) ; p. 291-304No physical items for this record
There are no comments on this title.