Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTRATEGIAS DE MERCADEO"'

	1.	Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Defensive strategies for managing satisfaction and loyalty in the service industry / Laurette Dubé, Manfred F. Maute Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	Alert or oblivious? : factors underlying consumer responses to marketing stimuli / Thomas F. Stafford Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	The Influence of organizational market orientation on individual-level market-oriented cognitions / Kevin G. Celuch, Chickery J. Kasouf, Jeffrey C. Strieter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	A Nonparametric approach to identifying latent relationships in hierarchical models / Thomas S. Shively, Greg M. Allenby, Robert Kohn Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	9.	The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	11.	Exploring the effectiveness of business gifts : replication and extension / Richard F. Beltramini Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	12.	Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	13.	Passing the torch : intergenerational influences as a source of brand equity / Elizabeth S. Moore, William L. Wilkie and Richard J. Lutz Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Experiential marketing : cómo conseguir que los clientes identifiquen en su marca sensaciones, sentimientos, pensamientos, actuaciones, relaciones / Bernd H. Schmitt by Schmitt, Bernd H. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Ediciones Deusto, c2006Availability: No items available : Pending hold (1). Place hold Add to cart (remove)
	15.	Comportamiento del consumidor : enfoque América Latina / Rolando Arellano Cueva by Arellano Cueva, Rolando. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A725 (1). Place hold Add to cart (remove)
	16.	Desarrollo de un modelo de medición de la orientación al mercado con real foco en el consumidor y pilotaje en el sector asegurador colombiano / Jorge Enrique Garcés Cano ; directora Marithza Sandoval Escobar by Garcés Cano, Jorge Enrique \| Sandoval Escobar, Marithza [directora]. Language: Spanish Publisher: Bogotá : s.n., 2011Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2011 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G171 (2). Place hold Add to cart (remove)
	17.	Desarrollo plan de negocios Alkada Ltda. : producción y comercialización de artesanías indígenas en Colombia / Iván Camilo Rátiva Rodríguez, John Alexander Torres Pulido, Iván Darío Latorre Hernández by Rátiva Rodríguez, Iván Camilo \| Latorre Hernández, Iván Darío \| Torres Pulido, John Alexander. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / R184 (2). Place hold Add to cart (remove)
	18.	Gamavital Ltda. : comercialización de achicoria como sustituto del café / Luis Jorge Gama Maldonado ; director Sergio Pulgarín ; asesor Alexander Neita by Gama Maldonado, Luis Jorge \| Neita, Alexander [asesor] \| Pulgarín, Sergio [director]. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / G151g (2). Place hold Add to cart (remove)
	19.	Sweet Styles - Canadá : exportación de ropa interior femenina al mercado canadiense / Nicolás Felipe Molano Segura ; directores Sergio Pulgarín y Alexander Neita by Molano Segura, Nicolas Felipe \| Neita, Alexander [director] \| Pulgarín, Sergio [director]. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / M651 (2). Place hold Add to cart (remove)
	20.	Plan de negocios para la creación de la empresa : Bodryer Ltda. / Andrea Viviana Preciado Peña, Andrés Mauricio Ospina Quintero ; director Alexander Neita by Preciado Peña, Andrea Viviana \| Neita, Alexander [director] \| Ospina Quintero, Andrés Mauricio. Language: Spanish Publisher: Bogotá : s.n., 2010Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2010 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.8 / P721 (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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