Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTRATEGIAS DE MERCADEO" and su-to:ESTUDIOS DE CASOS'

	21.	Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español de Lino Santacruz con la colaboración de Enrique Bigné Alcañiz by Hawkins, Del I \| Best, Roger J \| Coney, Kenneth A. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill ; Irwin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H194 (1). Place hold Add to cart (remove)
	22.	La Investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle by Dillon, William R \| Firtle, Neil H \| Madden, Thomas J. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / D455 (1). Place hold Add to cart (remove)
	23.	Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania De Parres Cárdenas, Miguel Angel Sánchez Carrión ; revisión técnica Marcela Benassini Félix by Keegan, Warren J \| Green, Mark C. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K223 (1). Place hold Add to cart (remove)
	24.	Mercadeo estratégico internacional : estrategia empresarial internacional / por Alvaro Saladen V. by Saladen, Alvaro. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151m (2). Place hold Add to cart (remove)
	25.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	26.	Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; traducción Alfredo Anton Moreno ; revisión técnica Jorge Cuadrado Valero by Stanton, William J \| Buskirk, Richard H \| Spiro, Rosann L. Edition: 9. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / S816 (1). Place hold Add to cart (remove)
	27.	Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond by Abell, Derek F \| Hammond, John S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : CECSA, c1989, 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8101 / A125 (1). Place hold Add to cart (remove)
	28.	Las 22 Leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries y Jack Trout by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R428 (1). Place hold Add to cart (remove)
	29.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	30.	Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	31.	Investigating dynamic multifirm market interactions in price and advertising / Naufel J. Vilcassim, Vrinda Kadiyali, Pradeep K. Chintagunta Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	32.	Strategic marketing planning for radically new products / Lee G. Cooper Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	33.	Logística : aspectos estratégicos / compilado por Martin Christopher by Christopher, Martin, comp. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa, Noriega Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / L634 (1). Place hold Add to cart (remove)
	34.	Cómo iniciar un negocio en Internet / Greg Holden ; traducción María Teresa Lara by Holden, Greg. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Norma, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / H652 (1). Place hold Add to cart (remove)
	35.	Uncovering international market-exit processes : a comparative case study / Paul Matthyssens, Pieter Pauwels Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	36.	Markstrat 3 : simulación para la mercadotecnia estratégica / Jean-Claude Larréché, Hubert Gatignon by Larréché, Jean-Claude \| Gatignon, Hubert. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / L177 (1). Place hold Add to cart (remove)
	37.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	38.	Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	39.	Market response to a major policy change in the marketing mix : learning from Procter & Gamble's value pricing strategy / Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	40.	Empiece su propio negocio fácil / Edward Paulson con Marcia Layton ; traducción Adriadne Catalina Domínguez Reyes by Paulson, Edward \| Layton, Marcia. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / P185 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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