Your search returned 151 results.

81.
Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

82.
The Influence of gender on the new-age elderly's consumption orientation / Elaine Sherman, Leon G. Schiffman, Anil Mathur

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

83.
Electronic tickets, smart cards and online prepayments : when and how to advance sell / Jinhong Xie, Steven M. Shugan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

84.
Investments in consumer relationships : a cross-country and cross-industry exploration / Kristof De Wulf, Gaby Odekerken-Schröder, and Dawn Lacobucci

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

85.
86.
Understanding reference-price shoppers : a within-and cross-category analysis / Tülin Erdem, Glenn Mayhew and Baohong Sun

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

87.
The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

88.
Exploring the effectiveness of business gifts : replication and extension / Richard F. Beltramini

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

89.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

90.
Mercadotecnia para empresas medianas y pequeñas / Ralph L. Dorff ; traducción Guadalupe Becerra Perusquía ; revisión técnica Fernando Javier Cervantes Aldana

by Dorff, Ralph L.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / D673 (1).

91.
La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3).

92.
El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / T768 (2).

93.
Referral infomediaries / Yuxin Chen, Ganesh Iyer, V. Padmanablan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

94.
Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

95.
Passing the torch : intergenerational influences as a source of brand equity / Elizabeth S. Moore, William L. Wilkie and Richard J. Lutz

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

96.
Marketing emocional : el método de Hallmark para ganar clientes para toda la vida / Scott Robinette, Claire Brand y Vicki Lenz

by Robinette, Scott | Brand, Claire | Lenz, Vicki.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / R614 (1).

97.
La Empresa basada en las relaciones : impulsando el éxito de la empresa a través de la gestión de las relaciones con los clientes CRM / Ray McKenzie

by McKenzie, Ray.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / M142 (1).

98.
CRM cómo implementar y beneficiarse de la gestión de las relaciones con los clientes : customer relationship management / Jay Curry con Adam Curry

by Curry, Jay | Curry, Adam.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / C877 (1).

99.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

100.
Jugadas maestras : qué enseñan los seis casos más exitosos de comercialización en los Estados Unidos / Paul B. Brown ; traducción Adriana de Hassan

by Brown, Paul B.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Editorial Norma, c1989, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / B769 (1).

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