Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"DESARROLLO DE LOS PRODUCTOS"'

	21.	Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado by Lambin, Jean-Jacques. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1). Place hold Add to cart (remove)
	22.	Gerenciamiento estratégico de marketing : curso moderno de mercadeo / por Alvaro Saladen by Saladen, Alvaro. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151 (2). Place hold Add to cart (remove)
	23.	Principios de administración de operaciones / Barry Render, Jay Heizer ; traducción Juan Purón Mier y Terán ; revisión técnica Angel Fernández Gamero by Render, Barry \| Heizer, Jay. Edition: 1. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.54 / R262 (1). Place hold Add to cart (remove)
	24.	Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes by Guiltinan, Joseph P \| Madden, Thomas J \| Paul, Gordon W. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / G845 (1). Place hold Add to cart (remove)
	25.	Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano by Ferré Trenzano, José María. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277 (1). Place hold Add to cart (remove)
	26.	Nuevo producto : creatividad, innovación y marketing / Alejandro Schnarch Kirberg by Schnarch Kirberg, Alejandro. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.838 / S136 (1). Place hold Add to cart (remove)
	27.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	28.	A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	29.	Product line design for a distribution channel / J. Miguel Villas-Boas Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	30.	Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	31.	Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	32.	Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	33.	A Bayesian model to forecast new product performance in domestic and international markets / Ramya Neelamegham, Pradeep Chintagunta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	34.	Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	35.	Toward less division of labor? : production concepts in the automotive, chemical, clothing and machine tool industries / Rik Huys...(et al.) Source: Human RelationsMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	36.	Are tradeoffs inherent in diversification moves? : a simultaneous model for type of diversification and mode of expansion decisions / Sayan Chaterjee, Jagdip Singh Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	37.	New firm survival : institutional explanations for new franchisor mortality / Scott Shane, Maw-Der-Foo Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	38.	A Punctuated-equilibrium model of technology diffusion / Christoph H. Loch, Bernardo A. Huberman Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	39.	Component sharing in the management of product variety : a study of automotive braking systems / Marshall Fisher, Kamalini Ramdas, Karl Ulrich Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	40.	Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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