Your search returned 53 results.

1.
A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

2.
Planning media schedules in the presence of dynamic advertising quality / Prasad A. Naik, Murali K. Mantrala, Alan G. Sawyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

3.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

4.
A Bayesian model to forecast new product performance in domestic and international markets / Ramya Neelamegham, Pradeep Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

5.
Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

6.
Are tradeoffs inherent in diversification moves? : a simultaneous model for type of diversification and mode of expansion decisions / Sayan Chaterjee, Jagdip Singh

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

7.
The Value of internet commerce of the customer / Ralph L. Keeney

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

8.
The Fundamental templates of quality ads / Jacob Goldenberg, David Mazursky, Sorin Solomon

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

9.
Modeling the evolution of markets with indirect network externalities : an application to digital television / Sachin Gupta, Dipak C. Jain, Mohanbir S. Sawhney

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

10.
Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

11.
Sociocognitive dynamics in a product market / José Antonio Rosa...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
Marketing in technology-intensive markets : toward a conceptual framework / George John, Allen M. Weiss and Shantanu Dutta

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
Modular architectures in the marketing process / Ron Sanchez

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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The Role of marketing / Christine Moorman and Roland T. Rust

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
Strategic marketing planning for radically new products / Lee G. Cooper

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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