Biblioteca Juan Alberto Aragón Bateman

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Your search returned 13 results.

1.
Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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2.
Holistic customer requirements and the design-select decision / Karl T. Ulrich, David J. Ellison

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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3.
Sociocognitive dynamics in a product market / José Antonio Rosa...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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The Role of marketing / Christine Moorman and Roland T. Rust

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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9.
Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
Psychological implications of customer participation in co-production / Neeli Bendapudi and Robert P. Leone

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
Calidad en el servicio : el cliente incógnito / María Mercedes Botero, Paola Peña

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

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