Biblioteca Juan Alberto Aragón Bateman

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Your search returned 109 results.

1.
La Marca como factor determinante en la evaluación de un producto / Dora Alba Urbina de Guerrero ; directora Olga Cecilia Olaya de Giraldo

by Urbina de Guerrero, Dora Alba | Olaya de Giraldo, Olga Cecilia Directora.

Language: Spanish Publisher: Bogotá : s.n., 1988Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1988 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / U714 (1).

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2.
Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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3.
The Antecedents and consequences of customer satisfaction for firms / Eugene W. Anderson and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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4.
The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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5.
Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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6.
Effects of foreign product names and country-of-origin attributions on advertisement evaluations / Richard Jackson Harris...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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7.
Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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8.
Hierarchical heuristics in evaluation of competitive brands based on multiple cues / Paul R. Prabhaker, Paul Sauer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Does consumer knowledge affect consumer responses to advertised reference price claims? / Kristina D. Frankenberger, Ruiming Liu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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10.
Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2).

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11.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2).

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12.
The Handbook for focus group research / Thomas L. Greenbaum

by Greenbaum, Thomas L.

Edition: Revised and expanded editionMaterial type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.83 / G722 (1).

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13.
El Peso de los atributos del producto sobre las evaluaciones de semejanza y preferencia / Marithza Sandoval, Bertha L. Avendaño, Diana Barbosa, Micaela Gómez y Gilma Parra

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

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14.
Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer...(et al.)

by Meyer, Warren G.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992, 1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M174 (1).

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15.
Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano

by Ferré Trenzano, José María.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / F277 (1).

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16.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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17.
Understanding consumer usage of product magnitudes through sorting tasks / Madhubalan Viswanathan, Michael D. Johnson, Seymor Sudman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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18.
Consumer evaluations of movies on the basis of critics' judgments / Alain d'Astous, Nadia Touil

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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19.
Effects of warnings on responsability allocation / Kenneth R. Laughery...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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20.
The Relationship between waiting in a service queue and evaluations of service quality : a field theory perspective / Mark B. Houston, Lance A. Bettencourt, Sutha Wenger

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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