Your search returned 154 results.

1.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1).

2.
A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Estrategias para el mercadeo de productos industriales y servicios / B. Charles Ames...(et al.)

by Ames, B. Charles.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Educar Cultural Recreativa, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658. / E887 / v.5 (1).

4.
La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan

by Kotler, Philip | Fahey, Liam | Jatusripitak, S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1).

5.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

6.
Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2).

7.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2).

8.
Estudio descriptivo para la construcción del perfil de cliente externo de un almacen por departamentos / Claudia I. Botero R., María Claudia Carreño R., Bibiana Cubillos C...(et al.) ; director Marithza Sandoval y Jim Walters

by Botero R., Claudia I | Carreño R., María Claudia | Cubillos C., Bibiana | Posada S., Mónica | Sandoval, Marithza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / E888 (1).

9.
Market driven strategy : processes for creating value / George S. Day

by Day, George S.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1).

10.
Kids as customers : a handbook of marketing to children / James U. McNeal

by McNeal, James U.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / M162 (1).

11.
Consumerism : search for the consumer interest / edited by David A. Aaker and George S. Day

by Aaker, David A., ed | Day, George S., ed.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 381.3 / C668 (1).

12.
The Handbook for focus group research / Thomas L. Greenbaum

by Greenbaum, Thomas L.

Edition: Revised and expanded editionMaterial type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.83 / G722 (1).

13.
Todos a vender : cómo convertir su empresa en una máquina de marketing / Jack L. Matthews ; traducción Teresa Niño Torres ; asesoría y revisión técnica Humberto Serna Gómez

by Matthews, Jack L.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Legis, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M188 (1).

14.
Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont

by Loudon, David L | Della Bitta, Albert J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 / 1995 (2).

15.
El Nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategias de mercados para la economía de la información / Stan Rapp, Thomas L. Collins ; traducción de Roberto A. Haas

by Rapp, Stan | Collins, Thomas L.

Edition: Revisado y actualizadoMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / R177n (1).

16.
La Esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan

by Dolan, Robert J., comp.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / E826 (2).

17.
Marketing : concepts and strategies / Sally Dibb...(et al.)

by Dibb, Sally.

Edition: 3. european ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1).

18.
Perfil psicodemográfico cliente Amway Corporation de Santafé de Bogotá frente a las estrategias y productos / Elizabeth Ardila Sáenz, Sonia Corchuelo Alba, Lisbeth Cotes Arias...(et al.) ; director Maritza Sandoval

by Ardila Sáenz, Elizabeth | Corchuelo Alba, Sonia | Cotes Arias, Lisbeth | Parga Cerón, Patricia | Sandoval, Maritza [Directora].

Language: Spanish Publisher: Bogotá : s.n., 1997Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1997 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / P273 (1).

19.
Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español de Lino Santacruz con la colaboración de Enrique Bigné Alcañiz

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill ; Irwin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H194 (1).

20.
Marketing ventas al por menor : para empleados, gerentes y empresarios / Warren G. Meyer...(et al.)

by Meyer, Warren G.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, c1992, 1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.85 / M174 (1).

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