Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONDUCTA DEL CONSUMIDOR"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors by Goldberg, Marvin E., ed \| Gorn, Gerald, ed \| Pollay, Richard W., ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1). Place hold Add to cart (remove)
	2.	Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute by Kotler, Philip \| Armstrong, Gary. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4). Place hold Add to cart (remove)
	3.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	4.	Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.) by Kotler, Philip \| Armstrong, Gary. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2). Place hold Add to cart (remove)
	5.	Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez by Best, Roger J. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1). Place hold Add to cart (remove)
	6.	Consumer brand confusion : a conceptual framework / Ellen R. Foxman, Phil W. Berger and Joseph A. Cote Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	The Relationship between retailer image and brand image / Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Coupon characteristics and brand choice / Goutam Chakraborty, Catherine Cole Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	Estimating the effects of higher coupon face values on the timing of redemptions, the mix of coupon redeemers and purchase quantity / Aradhna Krishna, Robert W. Shoemaker Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	Coupons and private labels : a cross-category analysis of grocery products / Raj Sethuraman and John Mittelstaedt Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	The Influence of product knowledge and brand name on internal price standards and confidence / Abhijit Biswas and Daniel L. Sherrell Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	12.	How advertising slogans can prime evaluations of brand extensions / David M. Boush Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors by Sherry, John F., ed \| Sternthal, Brian, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1). Place hold Add to cart (remove)
	14.	Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	16.	The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	18.	Prediction of choice in a technically complex, essentially intangible, highly experiential and rapidly evolving consumer product / Rajan Nataraajan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	19.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	20.	Buyer behavior : a decision-making approach / Raymond L. Horton by Horton, Raymond L. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H678 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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