Your search returned 373 results.

1.
Purchases and complaints : a logit-model analysis / Kjell Gronhaug Olav Kvitastein

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

2.
You look mahvelous : the pursuit of beauty and the marketing concept / Peter H. Bloch and Marsha L. Richins

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Gender schematicity and preference for gender-typed products / Leila T. Worth, Jeanne Smith and Diane M. Mackie

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

4.
Role transitions in older adults : a marketing opportunity / Charles D. Schewe and Anne L. Balazs

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

5.
Timestyles : role factor influences on the convergence and divergence of couples'complementary and substitute activity patterns / Wilton Thomas Anderson...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
Consumer brand confusion : a conceptual framework / Ellen R. Foxman, Phil W. Berger and Joseph A. Cote

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
An Investigation of subliminal embed effect on multiple measures of advertising effectiveness / Dennis L. Rosen and Surendra N. Singh

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

8.
Husband-wife innovative consumer decision making : exploring the effect of family power / David J. Burns

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

9.
Prior involvement and incentives to pay attention to information / Richard Heslin and Blair T. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

10.
Implementing the concept of transformational advertising / David A. Aaker, Douglas M. Stayman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

11.
Apparel catalog patronage : demographic, lifestyle and motivational factors / Cynthia R. Jasper, Pi-Nan Rosa Lan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

12.
The Relationship between retailer image and brand image / Linda S. Pettijohn, Douglas W. Mellott, Charles E. Pettijohn

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

13.
The Effect of consumers' emotional reactions on behavioral intention : the moderating role of personal relevance and self-monitoring / William K. Darley, Jeen-Su Lim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
Consumer susceptibility to interpersonal influence and attributional sensitivity / Richard G. Netemeyer, William O. Bearden, Jesse E. Teel

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
Segmentation and market structure when both consumer and situational characteristics are explanatory / Dwayne Ball, Charles Lamb, Roderick Brodie

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

16.
Computerized sociometric marketing : advances and prospects / William Sims Bainbridge

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

17.
Coupon characteristics and brand choice / Goutam Chakraborty, Catherine Cole

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

18.
Schemas determining the incentive value of sales promotions / William D. Diamond

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Consumer satisfaction as a process / David K. Tse, Franco M. Nicosia, Peter C. Wilton

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

20.
Effects of involvement, argument strength and source characteristics on central and peripheral processing of advertising / J. Craig Andrews, Terence A. Shimp

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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