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Your search returned 590 results.

81.
Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

82.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

83.
Price perceptions and consumer shopping behavior : a field study / Donald R. Lichtenstein, Nancy M. Ridgway and Richard G. Netemeyer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

84.
Truth in concentration in the land of (80/20) laws / David C. Schmittlein, Lee G. Cooper and Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

85.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

86.
A Dynamic process model of service quality : from expectations to behavioral intentions / William Boulding...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

87.
Taxonomy of buying decision approaches / Michele D. Bunn

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

88.
The Exercise of interfirm power and its repercussions in U.S.-japanese channel relationships / Jean L. Johnson...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

89.
Consumer behavior : buying, having and being / Michael R. Solomon

by Solomon, Michael R.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1).

90.
Variations on the pursuit of beauty : toward a corporal theory of the body / Teresa J. Domzal and Jerome B. Kernan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

91.
Women's makeup careers : an interpretive study of color cosmetic use and face value / Stacey M. Fabricant, Stephen J. Gould

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

92.
The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

93.
Consumers' mood states : the mitigating influence of personal relevance on product evaluations / Mary T. Curren, Katrin R. Harich

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

94.
Evaluation strategies of American and Thai consumers / Dana L. Alden, Douglas M. Stayman, Wayne D. Hoyer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

95.
Sex, gender identity, gender role attitudes and consumer behavior / Eileen Fischer, Stephen J. Arnold

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

96.
Comparing mood-induction and affective conditioning as mechanisms influencing product evaluation and product choice / Edward A. G. Groenland, Jan P. L. Schoormans

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

97.
Ruturning young adults : implications for marketers / John Burnett, Denise Smart

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

98.
Prediction of choice in a technically complex, essentially intangible, highly experiential and rapidly evolving consumer product / Rajan Nataraajan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

99.
Acculturation and advertising communication strategies : a cross-cultural study of chinese and americans / Wei-Na Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

100.
Social values and female fashion leadership : a cross-cultural study / Ronald E. Goldsmith, Jon B. Freiden, Jacqueline C. Kilsheimer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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