Biblioteca Juan Alberto Aragón Bateman

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61.
Marketplace attributions and consumer evaluations of discount claims / Donald R. Lichtenstein, Scot Burton and Bradley S. O'Hara

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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62.
The Social construction of needs / Francis Buttle

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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63.
Involvement and risk / Meera P. Venkatraman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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64.
Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg

by Cobra, Marcos Henrique Nogueira | Zwarg, Flávio Arnaldo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2).

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65.
Handbook of consumer behavior / [edited by] Thomas S. Robertson, Harold H. Kassarjian

by Kassarjian, Harold H., ed | Robertson, Thomas S., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Englewood Cliffs : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.834 / H162 (1).

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66.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

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67.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

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68.
Consumer decision making and the nature of the product : a comparison of husband and wife adoption process location / Robert F. Krampf, David J. Burns, Dale M. Rayman

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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69.
The Family as an economic system : a conceptual model supported by empirical research / Flora L. Williams

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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70.
Consumer socialization of preschoolers and kindergartners as related to clothing consumption / Janice L. Haynes...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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71.
Service attributes : expectations and judgments / Eileen Bridges

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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72.
On the neglect of volition in consumer research : a critique and proposal / Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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73.
The Role of affect in consumers' temporal judgments / Jacob Hornik

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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74.
An Empirical investigation of the role of involvement with a gendered product / Brenda Gainer

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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75.
Program content and advertising effectiveness : a test of the congruity hypothesis for cognitive and affective sources of involvement / Kevin G. Celuch and Mark Slama

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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76.
An Empirical evaluation of the Kapferer-Laurent consumer involvement profile scale / William C. Rodgers and Kenneth C. Schneider

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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77.
Application of the personal involvement inventory in marketing / Leisa Reinecke Flynn and Ronald E. Goldsmith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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78.
Electronic information systems for consumers : an evaluation of computer-assisted formats in multiple decision environments / Robert E. Widing and W. Wayne Talarzyk

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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79.
Toward formalizing fashion theory / Christopher M. Miller, Shelby H. McIntyre and Murali K. Mantrala

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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80.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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