Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"COMPETENCIA COMERCIAL" and su-to:PUBLICIDAD'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá by Lambin, Jean-Jacques. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2). Place hold Add to cart (remove)
	2.	Investigating dynamic multifirm market interactions in price and advertising / Naufel J. Vilcassim, Vrinda Kadiyali, Pradeep K. Chintagunta Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	3.	Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	7.	Embodied-concept use in sense making by marketing managers / José Antonio Rosa Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	Negative comparative advertising : evidence favoring fine-tuning / Alina B. Sorescu and Betsy D. Gelb Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	12.	Cómo preparar un plan de negocios.com : guía para el empresario de Internet con todo lo que necesita saber sobre planes de negocio y alternativas de financiación / Joanne Eglash by Eglash, Joanne. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / E351 (1). Place hold Add to cart (remove)
	13.	Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río by Ries, Al \| Ries, Laura. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1). Place hold Add to cart (remove)
	14.	La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez by Ries, Al \| Trout, Jack. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3). Place hold Add to cart (remove)
	15.	When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	16.	Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Gestión de empresas de turismo y ocio : el arte de provocar la satisfacción / Josep-Francesc Valls by Valls, Josep-Francesc. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; Esade, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / V155 (1). Place hold Add to cart (remove)
	18.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	19.	Debería usted lanzar una marca de combate? : los clientes se vuelven repentinamente hipercoscientes del valor mientras que sus competidores con precios bajos le pisan los talones / Mark Ritson Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)
	20.	Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack by Clow, Kenneth E \| Baack, Donald. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Sage, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C569 (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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