Your search returned 84 results.

1.
Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá

by Lambin, Jean-Jacques.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2).

2.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

3.
Response to competitive entry : a rationale for delayed defensive reaction / Ajay Kalra, Surendra Rajiv, Kannan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

4.
Asymetric and neighbordhood cross-price effects : some empirical generalizations / Raj Sethuraman, V. Srinivasan, Doyle Kim

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

5.
Competition in durable goods markets : the strategic consequences of leasing and selling / Preyas S. Desai, Devavrat Purohit

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

6.
Product proliferation : an empirical analysis of product line determinants and market outcomes / Barry L. Bayus, William P. Putsis

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

7.
On the effects of downstream entry / Rajeev K. Tyagi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

8.
Investigating dynamic multifirm market interactions in price and advertising / Naufel J. Vilcassim, Vrinda Kadiyali, Pradeep K. Chintagunta

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

9.
Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

10.
When and how is the Internet likely to decrase price competition? / Rajiv Lal, Miklos Sarvary

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

11.
Marketing in the network economy / Ravi S. Achrol and Philip Kotler

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Bundling and competition on the Internet / Yannis Bakos, Erik Brynjolfsson

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

15.
Wine online : search costs affect competition on price, quality and distribution / John G. Lynch, Dan Ariely

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

16.
Markets for product modification information / Ganesh Iyer, David Soberman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

17.
Parallel imports : challenges from unauthorized distribution channels / Reza Ahmadi, B. Rachel Yang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

18.
Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

19.
Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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