Your search returned 208 results.

101.
Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

102.
The Impact of customer relationship characteristics on profitable lifetime duration / Werner J. Reinartz and V. Kumar

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

103.
A Configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance / Douglas W. Vorhies and Neil A. Morgan

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

104.
Investigating category pricing behavior at a retail chain / Pradeep K. Chintagunta

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

105.
Can repeating a brand claim lead to memory confusion? : the effects of claim similarity and concurrent repetition / Sharmistha Law

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

106.
Role stress and effectiveness in horizontal alliances / Arne Nygaard and Robert Dahlstrom

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

107.
Logística empresarial : gestión integral de la información y material en la empresa / August Casanovas, Lluís Cuatrecasas

by Casanovas, August | Cuatrecasas, Lluís.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C181 (1).

108.
e-Liderazgo : dirigir la empresa hacia el éxito en la nueva economía / D. Quinn Mills

by Mills, D. Quinn.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bilbao : Ediciones Deusto, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.409 / M455 (1).

109.
Gestión de empresas de turismo y ocio : el arte de provocar la satisfacción / Josep-Francesc Valls

by Valls, Josep-Francesc.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; Esade, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.04 / V155 (1).

110.
Sun Tzu : el arte de la guerra para directivos / Gerald A. Michaelson

by Michaelson, Gerald A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: No items available : Checked out (1).

111.
La Calidad del servicio / Jacques Horovitz ; prefacio de Gilbert Trigano ; revisión técnica José Santos Arrebola

by Horovitz, Jacques.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.83 / H676 (1).

112.
Business classics : fifteen key concepts for managerial success / Harvar Business Review

by Harvard Business Review.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Harvard Business Review, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H179 (1).

113.
La industria de América Latina ante la globalización económica : programa de estudio / epartamento Nacional de Planeación

by Villamil, Jesus Alberto | Tovar, Jorge Alberto | Kosacoff, Bernardo | Garay Salamanca, Luis Jorge, 1952- [Coord.] | Motta Veiga, Pedro Da | Yoguel, Gabriel | Bonvecchi, Carlos | Fatat, Abdul.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Santafé de Bogotá : Departamento Nacional de Planeación, 1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.98 / I628 (2).

114.
Administración en los nuevos tiempos / Idalberto Chiavenato ; traducción Germán Villamizar ; revisión técnica Alfonso Manuel Garzón Castrillón

by Chiavenato, Idalberto.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.406 / Ch419 (4).

115.
El Marketing según Kotler : cómo crear, ganar y dominar los mercados / Philip Kotler

by Kotler, Philip.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Paidós, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685ma (1).

116.
A Theory of natural market structures : regulation, R&D, FDI, International trade and a few curiosities / Hernán Vallejo G.

by Vallejo G., Hernán.

Source: Documentos CEDEMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

117.
Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera

by Kotler, Philip.

Edition: 12 ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1).

118.
Grupos cognitivos estratégicos y competitivos, en fondos de pensiones y cesantía de Colombia al 2005 / Jorge Enrique Garcés Cano

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Bogotá Availability: No items available :

119.
Dirección estratégica / Gerry Johnson, Kevan Scholes, Richard Whittington ; traducción Yago Moreno López ; revisión técnica Virginia Blanco Mazagatos...(et al.)

by Johnson, Gerry | Scholes, Kevan | Whittington, Richard.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / J636 (1).

120.
Debería usted lanzar una marca de combate? : los clientes se vuelven repentinamente hipercoscientes del valor mientras que sus competidores con precios bajos le pisan los talones / Mark Ritson

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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