Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"COMERCIO MINORISTA"'

	1.	Mercadotecnia y ventas / Kenneth R. Davis, José M. Llamas O. by Davis, Kenneth R \| Llamas O., José M. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Ciencia y Técnica, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.81 / M271 (6). Place hold Add to cart (remove)
	2.	Mitos del marketing que están matando a los negocios : no siga creyendo en ellos / Kevin J. Clancy, Robert S. Shulman ; traducción Roberto A. Haas by Clancy, Kevin J \| Shulman, Robert S. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C516 (1). Place hold Add to cart (remove)
	3.	Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1). Place hold Add to cart (remove)
	4.	Marketing / E. Jerome McCarthy, William D. Perreault ; traducción de María Elena Rosas Sánchez ; revisión técnica de Carlos Sedorio Martínez, Jesús Vázquez Llorens by McCarthy, E. Jerome \| Perreault, William D. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M111 (1). Place hold Add to cart (remove)
	5.	The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	6.	Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	7.	Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	8.	Accounting profits versus marketing profits : a relevant metric for category management / Yuxin Chen...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	9.	Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	10.	A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	SilverScreener : a modeling approach to movie screens management / Sanjeev Swami, Jehoshua Eliashberg, Charles B. Weinberg Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	12.	The Quantity flexibility contract and supplier-customer incentives / Andy A. Tsay Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	13.	Optimal ordering decisions with uncertain cost and demand forecast updating : note / Haresh Gurnani, Christophers S. Tang Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	14.	On the relationship between inventory costs and variety benefits in retail assortments / Garrett van Ryzin, Siddharth Mahajan Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	15.	The Variety of an assortment / Stephen J. Hoch, Eric T. Bradlow, Brian Wansink Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	16.	Effects of a product display and environmental fragancing on approach responses and pleasurable experiences / Ann Marie Fiore, Xinlu Yah and Eunah Yoh Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	18.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	20.	Equilibrium price communication and unadvertised specials by competing supermarkets / Ram C. Rao, Niladri Syam Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Topics

Your search returned 20 results.