Biblioteca Juan Alberto Aragón Bateman

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Your search returned 107 results.

21.
The Role of sales signs / Eric T. Anderson, Duncan I. Simester

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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22.
Product line design for a distribution channel / J. Miguel Villas-Boas

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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23.
Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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24.
Process innovation, product differentiation and channel structure : strategic incentives in a duopoly / Sudheer Gupta, Richard Loulou

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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25.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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26.
Estimation of consumer demand with stock-out based substitution : an application to vending machine products / Ravi Anupindi, Maqbool Dada, Sachin Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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27.
Manufacturer allowances and retailer pass-through rates in a competitive environment / Sang Yong Kim, Richard Staelin

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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28.
The Shopping basket : a model for multicategory purchase incidence decisions / Puneet Manchanda, Asim Ansari, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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29.
Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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30.
Value of information in capacitated supply chains / Srinagesh Gavirneni, Roman Kapuscinski, Sridhar Tayur

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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31.
On the effects of downstream entry / Rajeev K. Tyagi

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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32.
Centralization of stocks : retailers vs. manufacturer / Ravi Anupindi, Yehuda Bassok

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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33.
Stalking information : Bayesian inventory management with unobserved lost sales / Martin A. Lariviere, Eva L. Porteus

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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34.
Capacity allocation using past sales : when to turn-and-earn / Gérard P. Cachon, Martin A. Lariviere

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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35.
Managing supply chain demand variability with scheduled ordering policies / Gérard P. Cachon

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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36.
Accounting profits versus marketing profits : a relevant metric for category management / Yuxin Chen...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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37.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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38.
A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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39.
PromoCast : a new forecasting method for promotion planning / Lee G. Cooper...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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40.
The Dynamic effect of discounting on sales : empirical analysis and normative pricing implications / Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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