Extending social comparison : an examination of the unintended consequences of idealized advertising imagery / Charles S. Gulas and Kim McKeage
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | ATRACTIVO FISICO | AUTOESTIMA | AUTOPERCEPCION | COGNICION SOCIAL | IMAGEN CORPORAL | PUBLICIDADOther classification: REV In: Journal of Advertising Vol. 29 No. 2 (2000) ; p. 17-28No physical items for this record
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