Communicating the consequences of early detection : the role of evidence and framing / Dena Cox and Anthony D. Cox
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | AMBIVALENCIA | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | INDUSTRIA FARMACEUTICA | PREVENCION | SALUD PUBLICAOther classification: REV In: Journal of Marketing Vol. 65 No. 3 (2001) ; p. 91-103No physical items for this record
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