Biblioteca Juan Alberto Aragón Bateman

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61.
Consumer socialization of preschoolers and kindergartners as related to clothing consumption / Janice L. Haynes...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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62.
On the neglect of volition in consumer research : a critique and proposal / Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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63.
Application of the personal involvement inventory in marketing / Leisa Reinecke Flynn and Ronald E. Goldsmith

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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64.
Processing and retrieval of inferences and descriptive advertising information : the effects of message elaboration / Sarah Fisher Gardial...(et al.)

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Houston Availability: No items available :

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65.
Electronic information systems for consumers : an evaluation of computer-assisted formats in multiple decision environments / Robert E. Widing and W. Wayne Talarzyk

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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66.
Toward formalizing fashion theory / Christopher M. Miller, Shelby H. McIntyre and Murali K. Mantrala

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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67.
The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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68.
The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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69.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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70.
The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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71.
Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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72.
Taxonomy of buying decision approaches / Michele D. Bunn

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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73.
Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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74.
La mente del estratega : el triunfo de los japoneses en el mundo de los negocios / Kenichi Ohmae ; traducción Roberto Haas García ; revisión técnica Noé Urzúa Bustamante

by Ohmae, Kenichi.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 1983Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / O351me (1).

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75.
Modelado y simulación : aplicación a procesos logísticos de fabricación y servicios / Antoni Guasch...(et al.)

by Guasch, Antoni.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Alfaomega ; ediciones UPC, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4035 / M622 (1).

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76.
Fundamentos de administración / Münch Galindo, García Martínez

by Münch Galindo, Lourdes | García Martínez, José.

Edition: 5. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1990, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / M861 (1).

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77.
Deja una huella en él sin dejar de ser tu mismo / Andrea Johanna Angulo Cortés, Ibonn Andrea Cheque Acosta, Diana Carolina Guatibonza Luna, María Isabel Melo Kopp, Angie Pavlova Olaya Valderrama, Fabián Camilo Velásquez Muriel

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : s.n., 2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: DOC 061 (1).

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78.
Elección de pareja : eligiendo mi pareja / Diana Carolina Poveda

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : s.n., 2004Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: DOC 039 (1).

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79.
Sistemas de información para la administración : técnicas e instrumentos / William A. Bocchino

by Bocchino, William A.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1990, 1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4032 / B611 (1).

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80.
Teoría, integración y administración de sistemas / Richard A. Johnson, Fremont E. Kast, James E. Rosenzweig

by Johnson, Richard A | Kast, Fremont E | Rosenzweig, James E.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa ; Grupo Noriega Editores, c1987Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4032 / J636 (1).

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