Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTRATEGIAS DE MERCADEO"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	121.	Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	122.	A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	123.	PromoCast : a new forecasting method for promotion planning / Lee G. Cooper...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	124.	The Dynamic effect of discounting on sales : empirical analysis and normative pricing implications / Praveen K. Kopalle, Carl F. Mela, Lawrence Marsh Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	125.	The Fundamental templates of quality ads / Jacob Goldenberg, David Mazursky, Sorin Solomon Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	126.	SilverScreener : a modeling approach to movie screens management / Sanjeev Swami, Jehoshua Eliashberg, Charles B. Weinberg Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	127.	Industrial pricing : theory and managerial practice / Peter M. Noble, Thomas S. Gruca Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	128.	Operations, quality and profitability in the provision of banking services / Andreas Soteriou, Stavros A. Zenios Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	129.	Innovations in financial services, relationships and risk sharing / Franklin Allen, Douglas Gale Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	130.	Fast approximation methods for sales force deployment / Andreas Drexl, Knut Haase Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	131.	The Internalization of exports : firm-and location-specific factors in middle-income country / José Manuel Campa, Mauro F. Guillén Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	132.	The Effect of a similarity versus dissimilarity focus in positioning strategy : the moderating role of consumer familiarity and product category / Laurette Dubé, Bernd H. Schmitt Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	133.	Charting new directions for marketing / George S. Day and David B. Montgomery Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	134.	Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	135.	Modular architectures in the marketing process / Ron Sanchez Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	136.	Governance value analysis and marketing strategy / Mrinal Ghosh and George John Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	137.	Marketing in the network economy / Ravi S. Achrol and Philip Kotler Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	138.	Marketing, business processes and shareholder value : an organizationally embedded view of marketing activities and the discipline of marketing / Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	139.	Implementing marketing strategies : developing and testing a managerial theory / Charles H. Noble and Michael P. Mokwa Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	140.	Retaliatory behavior to new product entry / Sabine Kuester, Christian Homburg and Thomas S. Robertson Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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