Eye tracking for visual marketing / Michel Wedel and Rik Pieters.
Material type: TextLanguage: English Publisher: Hanover : Now Publisher, c2008Description: 93 pISBN: 9781601981547Subject(s): ATENCION VISUAL | COMERCIALIZACION | COMUNICACION NO VERBAL | CONDUCTA DEL CONSUMIDOR | ESPACIO | ESTIMULOS | ESTRATEGIAS DE MERCADEO | INFERENCIA | MARKETING | MOVIMIENTOS OCULARES | PERSONAS | PSICOLOGIA DEL CONSUMIDOR | TIEMPODDC classification: 658.834Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / W222 (Browse shelf) | Available | 011578 |
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