Your search returned 41 results.

1.
Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors

by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1).

2.
Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute

by Kotler, Philip | Armstrong, Gary.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4).

3.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.)

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 14. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4).

4.
Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.)

by Kotler, Philip | Armstrong, Gary.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2).

5.
Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáñez

by Best, Roger J.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / B288 (1).

6.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

7.
Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban

by Grande Esteban, Ildefonso.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2).

8.
Buyer behavior : a decision-making approach / Raymond L. Horton

by Horton, Raymond L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H678 (1).

9.
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston

by Jones, John Philip.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1).

10.
Curso de mercadotecnia / Carl McDaniel

by McDaniel, Carl.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1).

11.
Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini

by Kotler, Philip | Armstrong, Gary.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1).

12.
Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). :

13.
Fundamentos de marketing / William Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 11. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2000 (1).

14.
Las 22 Leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; versión española Raúl Peralba y Raúl G. del Río

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428r (1).

15.
La Guerra de la mercadotecnia / Al Ries, Jack Trout ; traducción María Teresa Saldivar ; revisión técnica Jorge Rodríguez y Rodríguez

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / R428g (3).

16.
El Nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / T768 (2).

17.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez ; revisión técnica Ezequiel Teyssier Mont, Salvador Mercado Villagra

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 1996 (1).

18.
Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; versión española de Roberto M. Alvarez del Blanco

by Aaker, David A | Joachimsthaler, Erich.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Deusto, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.008 / L422 / v.8 (1).

19.
Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen

by Iniesta, Fernando | Agustín, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1).

20.
Marketing operativo / Josep Ma. Bustos

by Bustos, Josep Ma.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / B888 (1).

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