Biblioteca Juan Alberto Aragón Bateman catalog

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MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

By: Lamb, Charles W

Contributor(s): Hair, Joseph F

| McDaniel, Carl

Material type: Text

TextLanguage: English Publisher: Mason : Cengage Learning, c2014Edition: 8. edDescription: 420 p. : ilISBN: 9781285432687Subject(s): ANALISIS DE MERCADOS

| CANALES DE DISTRIBUCION

| DESARROLLO DE PRODUCTOS

| DISTRIBUCION

| ETICA

| MARKETING

| MEDIOS DE COMUNICACION DE MASAS

| ORGANIZACIONES SIN ANIMO DE LUCRO

| PLANEACION ESTRATEGICA

| PRODUCTOS

| PROMOCION

| PUBLICIDAD

| RELACIONES PUBLICAS

| RESPONSABILIDAD SOCIAL

| SERVICIOS

| VENTAS

DDC classification: 658.8

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Libro	Biblioteca Juan Alberto Aragón Bateman	Colección Abierta	658.8 / L151 (Browse shelf)	Available		012148

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Biblioteca Juan Alberto Aragón Bateman

MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

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