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1.
Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors

by Goldberg, Marvin E., ed | Gorn, Gerald, ed | Pollay, Richard W., ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1).

2.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión técnica Julieta Mercado González...(et al.)

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 2005 (1). Checked out (1).

3.
Economía / Stanley Fischer, Rudiger Dornbusch, Richard Schmalensee ; traducción Luis Toharia, Esther Rabasco

by Fischer, Stanley | Dornbusch, Rudiger | Schmalensee, Richard.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330. / F481 (2). Pending hold (1).

4.
El mundo sin fronteras : poder y estrategia en la economía entrelazada / Kenichi Ohmae ; traducción Roberto A. Haas

by Ohmae, Kenichi, 1943- | Haas, Roberto A [Tr.].

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / O351m (3).

5.
El poder de la triada : panorama de la competencia mundial en la próxima década / Kenichi Ohmae ; traducción de Roberto A. Haas

by Ohmae, Kenichi.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.88 / O351 (2).

6.
Marketing estratégico / Jean-Jacques Lambin ; traducción Alejandro Molla Descals, Salvador Miquel Peris ; revisión técnica Iván Marten

by Lambin, Jean-Jacques.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 (2).

7.
El Comportamiento del consumidor / Hugo Schnake Ayechu

by Schnake Ayechu, Hugo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1988Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S136 (1). :

8.
La Conducta humana en las relaciones económicas / Burkhard Strumpel, James N. Morgan, Ernest Zahn

by Strumpel, Burkhard | Morgan, James N | Zahn, Ernest.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, c1979Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S878 (1).

9.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Della Bitta, Albert J.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : McGraw-Hill, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / L682 (1).

10.
Consumer behavior / John C. Mowen

by Mowen, John C.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : MacMillan, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M692 (2).

11.
Introducción a la microeconomía / David Laidler ; versión española Ricardo Calvet Pérez.

by Laidler, David | Calvet Pérez, Ricardo [Tr.].

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Limusa, 1978Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / L142 (1).

12.
Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Jaime Gómez Mont Araiza ; revisión técnica Altagracia Elena Gutiérrez García

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1991 (2).

13.
Microeconomía con aplicaciones a la empresa / Roger D. Blair, Lawrence W. Kenny ; traducción Luis Toharia Cortés ; revisión técnica Gabriel Cortés Marques

by Blair, Roger D | Kenny, Lawrence W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México, Bogotá : McGraw-Hill, 1988, 1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / B514 (1).

14.
Microeconomía / Roger LeRoy Miller, Roger E. Meiners ; traducción y revisión técnica Carlos Felipe Arango Congote, Víctor Manuel Mayorga Torrado

by Miller, Roger LeRoy | Meiners, Roger E | Arango Congote, Carlos Felipe [Tr.] | Mayorga Torrado, Víctor Manuel [Tr.].

Edition: 2. ed.,Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, 1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.5 / M455 (2).

15.
Visión económica del mundo : gobierno, mercados y política pública / Steven E. Rhoads

by Rhoads, Steven E.

Edition: 1a ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Trillas, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 338.9 / R361 (1).

16.
Libertad de elegir / Milton y Rose Friedman

by Friedman, Milton | Friedman, Rose.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, 1983Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330.08 / B415 / v.2 (1).

17.
Falacias económicas populares / E. J. Mishan ; introducción de Kurt Klappholz

by Mishan, E. J.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Orbis, c1985Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 330.08 / B415 / v.12 (1).

18.
La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan

by Kotler, Philip | Fahey, Liam | Jatusripitak, S.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1987, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685n (1).

19.
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan

by Mooij, Marieke K. de | Keegan, Warren J.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1).

20.
Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors

by Sherry, John F., ed | Sternthal, Brian, ed.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1).

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