Biblioteca Juan Alberto Aragón Bateman

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61.
Merchandising : teoría, práctica y estrategia / Ricardo Palomares Borja

by Palomares Borja, Ricardo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2000Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / P156 (1).

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62.
Marketing estratégico : enfoque de toma de decisiones / Orville C. Walker...(et al.)

by Walker, Orville C.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / M174 (6).

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63.
Dirección estratégica / Gerry Johnson, Kevan Scholes, Richard Whittington ; traducción Yago Moreno López ; revisión técnica Virginia Blanco Mazagatos...(et al.)

by Johnson, Gerry | Scholes, Kevan | Whittington, Richard.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / J636 (1).

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64.
Con premio incluido : la próxima gran idea de marketing / Seth Godin

by Godin, Seth.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, c2005Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / G624 (1).

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65.
Administración estratégica : competitividad y globalización, conceptos y casos / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson , revisión técnica Enrique Benjamín Flanklin Fincowsky

by Hitt, Michael A | Hoskisson, Robert E | Ireland, R. Duane.

Edition: 7. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Thomson, c2008Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H488 / 2008 (2).

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66.
Diseño y desarrollo de productos / Karl T. Ulrich, Steven D. Eppinger ; revisión técnica Sergio Romero Hernández, Abiud Flores Valentín

by Ulrich, Karl T | Eppinger, Steven D.

Edition: 4. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2009Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.575 / U574 (1).

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67.
Merchandising : teoría, práctica y estrategia / Ricardo Palomares Borja

by Palomares Borja, Ricardo.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, c2009Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.82 / P156 / 2009 (1).

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68.
Dirección de ventas : organización del departamento de ventas y gestión de vendedores / Manuel Artal Castells

by Artal Castells, Manuel.

Edition: 9. ed. revisada y actualizadaMaterial type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, c2010Availability: No items available : Checked out (1).

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69.
Consumer Behaviour : applications in marketing / Robert East, Malcolm Wright, Marc Vanhuele

by East, Robert | Vanhuele, Marc | Wright, Malcolm.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: London : Sage, c2008Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / E188 (2).
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70.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

by Mooij, Marieke de.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: London : Sage, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664g (2).

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71.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: London : Sage, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / C569 (2).

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72.
Marketing hero : herramientas comerciales de los videojuegos / coordinadores Juan Carrillo Marqueta, Ana Sebastián Morillas

by Carrillo Marqueta, Juan, coord | Sebastián Morillas, Ana, coord.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, c2010Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / M174 (2).

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73.
Inteligencia de mercados : universidades / John Edwin Marin Socha, Wilmer Alexander Prada Riaño, Diego Cancino Obando.

by Marin Socha, John Edwin | Ortega, Cesar Augusto, Tutor | Sanchéz, Javier, Tutor.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : s.n., c2013Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: DOC670 (1).

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74.
Marketing 3.0 / Philip Kotler, Hermawan Kartajaya y Iwam Setiawan

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: 2. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones de la U, c2012Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.81 / K685 (3).

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75.
The wall street journal : temas de mercadeo / Ronald Alsop y Bill Abrams ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez

by Alsop, Ronald | Abrams, Bill | Serna Gómez, Humberto [revisión técnica] | Villamizar Herrera, Jesús [tr.].

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Legis, c1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / A586 (1).

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